Jocelyn Anderson
Magazine Editor and Writer

No Small Affair

August 22nd, 2011 by jocelyn

Small

Designers work to turn small collections into viable businesses (click on image to download PDF of article).

Posted in Features | Comments Off on No Small Affair

Trump Towers

November 29th, 2010 by jocelyn

Ivanka

Ivanka Trump wins Launch of the Year at Footwear News’s annual Achievement Awards (click image to download PDF of article).

Posted in Features | Comments Off on Trump Towers

Twist of Fate

November 30th, 2009 by jocelyn

duckie

Duckie Brown wins Launch of the Year for its footwear collaboration with the Florsheim company (click on image to download PDF).

Posted in Features | Comments Off on Twist of Fate

Mighty Madden

November 30th, 2009 by jocelyn

madden

Steve Madden wins Company of the Year, thanks to collaborations and a successful formula of fashionable product at smart prices (click on image to download PDF).

Posted in Features | Comments Off on Mighty Madden

Fresh Styles Give Men’s Buyers Hope For Spring Season

July 6th, 2009 by jocelyn

cover 7-6

At the shows in Milan and Paris, creative product and smarter pricing stirred hope for a more positive spring ’10 season, written for Footwear News (click on image to download).

Posted in Features | Comments Off on Fresh Styles Give Men’s Buyers Hope For Spring Season

FFANY Wrap: Store Owners Skittish on Fall

June 15th, 2009 by jocelyn

ffany-main

Retailers attending NY’s FFANY trade show discuss their strategies at the event with Footwear News (click on image to download PDF).

Posted in Features, News Articles | Comments Off on FFANY Wrap: Store Owners Skittish on Fall

Star Maker

May 11th, 2009 by jocelyn

BN-JohnVarvatos

Q&A with designer John Varvatos as he unveils his newest shoe line, written for Footwear News (click on image to download).

Posted in Features, Q&A | Comments Off on Star Maker

Tech Support

May 4th, 2009 by jocelyn

From a new beta site to a warehouse full of robots, Zappos is using technological innovations to build its online retail business, written for Footwear News (click on image to download).

Posted in Features | Comments Off on Tech Support

Virtual Malls Aim to Build Real Sales

March 16th, 2009 by jocelyn

Websites that make use to 3D technology and the popularity of social networking are on the rise, written for Footwear News (click on image to download).

Posted in Features | Comments Off on Virtual Malls Aim to Build Real Sales

Man Power

February 2nd, 2009 by jocelyn

A look at the men’s shoe market and some of its newcomers, written for Footwear News (click on image to download).

Posted in Features | Comments Off on Man Power

« Previous Entries Next Entries »